In 2022 Charlie launched the premium rainwear brand Faeroes, acting as Creative Director to develop the collection and campaigns. For a few years after he joined a leading startup incubator, marketing companies at the forefront of AI and Tech.

He now returns to the creative industry, to broaden his love affair with grey skies and idiosyncrasies.

Working on-location, or from his studio in West London, his focus is helping heritage brands to celebrate what makes us human. Outside of this he enjoys seaside towns with pebble beaches, folklore, wild flowers, and marmite.